Creating an inspiring garden furniture display is about more than simply placing products side by side. Thoughtful merchandising can transform metal garden furniture from a practical purchase into a lifestyle statement.
Here are a few simple way retailers can maximise impact.
Create moments, not rows
Instead of lining benches and chairs in straight lines, consider building styled capsules. A metal bench beneath an arch, paired with planters and climbing foliage, helps customers visualise the piece in their own space. For example, the National Trust Oak Leaf Bench (4089) pairs beautifully with the National Trust Oak Arch
(4225), creating a cohesive nature-inspired display. This can be further merchandised with smaller pieces such as cushions and lanterns, creating key opportunities for upsale.
Use height to add interest
Metal arches, obelisks and taller ornaments create a vertical structure in a display. Features such as the Wirework Obelisk (4169) or our Vintage Arch (4118) can help add height that draws the eye upwards and add more depth. These also provide excellent focal points for store entrances.
Tell a story
Signage can make a real difference. Highlighting craftmanship, durability and outdoor longevity can be important when customers are increasingly looking for well-made pieces that stand the test of time. When this messaging is paired with a statement structure, it creates a cohesive, styled display that helps customers instantly understand the story you’re telling. The Birds Gazebo (4120) for example, can sit attractively over dining furniture such as the Blaisdon Dining Set (1026), especially when paired with our range of outdoor seating pads to add further comfort and bring the display to life.
By presenting collections as part of a cohesive garden style, retailers can make the buying decision easier for their customers.